Effective communication happens largely at an unconscious level... and that's why the most effective
communicators of all time paid as much attention to how they were delivering their message as they did to the exact
words that they were using. And that's why it's so easy for email to go horribly wrong.
Don't get me wrong... words are critically important to getting your message through loud and clear, but the
psychology behind them is more important. And that's why Maximum Advantage is dedicated to combining the latest
advances in psychology and linguistics with time tested methods to give you a communication edge that some might
consider to be "unfair"
What is Effective Communication?
Our brains do not think in words... they think in symbols. Because of this a person can be fluent in multiple
languages, and they do not think in one language and translate into another. They actually think symbolically and
then convert the symbolic thoughts into the appropriate language.
Therefore, effective communication is accurately transmitting the symbolic concepts in your
brain to the brain of another person or persons.
Communication is not effective if you only transmit your ideas. In order to have effective
communication, the other person(s) must receive and interpret them as you intended.
The Communication Process
The effective communication process is a six step cycle, and unfortunately the communication can
break down or become confused at any step.
Sometimes the symbolic message isn't even clear in our own brain, and yet we still expect others
to know what we mean!
Then the encoding, sending, and decoding phases all provide opportunities for errors and
misunderstandings to crop into the process.
In the fifth step, the receiver has to filter the message and decide what it means based on
their own values, beliefs, filters, and memories.
If any of these steps fails, the result is confusion, conflict, and frustration.
Effective Communication Video
Here's a short video that explains exactly how the effective communication process works.
How To Communicate Effectively
Considering how many opportunities there are for communication to go wrong - it's amazing that it ever goes
It's not about you. To communicate effectively, learn to see the world for the other person's
If what you're doing isn't working... do something different.
Communication can change reality. That's why advertisers spent $165,000,000,000 last year... and you can
have the same impact when you know how. Here's information
Every action has a positive intention. You just have to find it.
It's better to be successful than right. The world demands results, not excuses.
Effective Communication Skills
Here is a short list of some of the skills that it takes to be an effective communicator. Think about your own
communication style and which skills you are strong in and which ones you could do better.
Listening for facts and feelings to make sure that
you interpreting the message as intended.
Asking questions effectively to guide listeners to solutions.
Recognizing and defusing the filters people are using when they communicate.
Creating rapport to smooth difficult messages and build relationships.
Uncovering the unique values that drive each person and then constructing your message to match
their personal system.