Our tendency is to talk about ourselves, but the most effective approach is to talk about
what interests others.
If it isn't working try something else.
Remember... the responsibility is yours. If your' re not getting your message across, try
something different. And if that doesn't work, try something else until you find what
works. Our communication training programs will reduce the
amount of experimentation required.
Even things that bring seemingly negative results (like drug addictions and anger) are
fulfilling a need from the perspective of the person doing them. The key is to understand the other
person's perspective and then provide them with a better way of achieving their desired
It's more important to be successful than to be right.
Even if you don't like what you have to do to be a successful communicator... even if it's
not "fair", do it any way (as long as it's ethical and moral) and enjoy the results. Remember...
the responsibility for a successful communication is yours.