People seek to align with their
Simply put, a "value" is what a person believes to be important.
Each person's values are arranged in a hierarchy with the most important value on the top and
the least important value on the bottom. Our research has revealed that people will always
seek out their highest value on the hierarchy.
Here's a list of values (things that could be important) for choosing a restaurant:
- Variety of food
- Rest room comfort
- Location / Convenience
- Quality of food
Now let's take this same list of values and arrange them in order for two different people
(remember: the order is key!):
Even though James and Susan each share exactly the same list of values regarding restaurants,
they are likely to make completely different choices because the order of their
values is different.
On most occasions, Susan will pick a restaurant that is close and inexpensive, while James is
willing to travel to get what he considers to be high quality food and good service.
From this example, you can see exactly how this secret works.
When you attend Persuasion Dynamix™, we will show you exactly how to use this
secret of the persuasion professionals to work for you to send your sales
into the stratosphere.