effective communication skills

Persuasion Secret #1

Realize that everyone sees the world differently

Influence is individual.

Have you ever wondered why two people can witness the same automobile accident, yet each person tells the police officer a different story about what actually occurred?

Or, have you ever wondered why one person reacts to your presentation favorably while another stares at you blankly?

The answer lies in how each person views the world.

Each of us has a unique set of values, beliefs, and past experiences that color how we interpret events. These three factors create our “personal perspective.”

No matter how similar a group of people may seem to be, their individual perspectives will be very different.

To be successful in sales or marketing you must discover each person's perspective and adapt your message to match it.  

This article explains how to find each person's perspective.

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